He already has a working relationship with Comcast's Web TV service and Google TV, where Clicker is a featured app. One assumes he's readying partnerships with Web portals and devicemakers. That's up to the site or service that hosts the content.Ĭlicker plans to make money from sponsored search, but Lanzone is tight-lipped about other revenue plans. And, unlike Netflix or Apple, Clicker has no intention of controlling price and distribution. It has won the support of the politically powerful MPAA because, unlike a typical search engine, Clicker presents only full-length legal fare. "We want this to replace channel surfing," says Lanzone.Ĭlicker is positioning itself as the Switzerland of this new TV era, the app you use when you're surfing from the couch or at the PC. This summer it rolled out iPhone and Android apps for pulling up shows when you're on the road. (Of course, you have to use Clicker a bit first.) A freshly launched partnership with Facebook allows registered visitors to see which shows their Facebook friends like-another way of getting you to click on something to watch. It does a far better job than Google's video search at pulling up the exact episode you want and provides a lot more info about each show, its characters and related content.Ī new prediction service on the site reviews your viewing and sharing habits, ratings and comments to suggest showsyou might like. Rather than host shows and compete for traffic, it provides links to an episode's location, be it free on a network site (such as CBS or ABC) or for a fee (on sites like Netflix and Amazon). Clicker, which Lanzone and his staff of 37 call " TV Guide for the Internet Age," now has more than 1 million TV episodes, movies and Web series in its database and a growing base of 2 million-plus monthly visitors.
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